In this day and age, digital marketing should be a key part of any business, especially if you are looking to move your business forward and turn potential clients into buyers. However it isn’t just a case of assembling a few strategies together and see what works. Instead the best digital marketing strategy is one which encompasses the whole spectrum of available ideas.
The good thing about digital marketing is that results can be quantifiable and if you use all elements within your marketing strategy such as…
- Search Engine Marketing
- Social Media Marketing
- Email Marketing
- Content Marketing
- Website Development
then it becomes easy to compare the elements that are giving you the best return on investment and to tweak the ones which aren’t. Normally it can be said that the best digital marketing strategies utilise all of the above elements. In addition to this, the most successful online marketing campaigns are also specifically directed towards the overall goals of the business.
So what makes up the best digital marketing strategies?
Defining goals
If you have a clear set of goals that are instilled in everybody from the top down (these are the goals that are the mantra or blueprint for your business) then all the best online marketing strategies should be carefully geared towards this. For example, Google have the mantra that they want to deliver the world’s information quickly and efficiently and if you think about it, all their marketing strategies are done solely with this in mind.
Linking In
All elements of your digital marketing strategy should be working in harmony with each other and should all link together to work in with your business goals.
Outlining the boundaries
The best online marketing plans have clear boundaries as to when plans should be implemented, who should implement them and how they should be done. If these boundaries are not in place, then how do you know how long to give them in order to see results?
Defining targets
This also slots in with outlining boundaries but any business needs to set themselves measurable targets. These targets can either be in frames of time or specific numbers. For example a business may decide that they would like to achieve 300 more Facebook fans, or alternatively that they will run a Pay Per Click campaign for two months with a specific expectation in sales or leads.
In essence many companies are now turning to marketing professionals who offer affordable marketing for small to medium sized enterprises. They can help with formulating a digital marketing strategy which is specific to your business, and that is key to your success.
Feel free to call or email me if you want to discuss your digital marketing strategy needs.
Comment